816 Larkin StSan Francisco, CA94109+1-415-776-0212 • Open 7pm

To Our Valued Guests,


For more than 30 years we have proudly been serving the community while maintaining the highest of nightlife entertainment standards and as our doors reopen that will certainly not change.


New Century remains as it has always been, San Francisco’s Premier Gentlemen’s Club. We have always prioritized the safety of our customers, and in these uncertain times, this is no different. That’s why we are practicing and enforcing best practices for social distancing and self-isolation in the midst of COVID-19.


As you know, safety recommendations – including those for our customers and staff – can and will likely change in accordance with the CDC and our state recommendations. You can count on us to keep up-to-date with the latest recommendations by the state and federal government. We insist that you Must Wear A Mask before entering the venue.


Over the past eight months, we have all been through ups and downs. We have been working diligently to adapt to new circumstances while planning for the future. We’re grateful to you, your ongoing support, and that you’re doing your part to flatten the curve. Our customers have always been the heart of our company. We are thankful for your patience, cooperation, and welcome back to the New Century Theater!


We really really missed you!

#NewCenturySF #NewCenturySFHotties